large scale of firm have expanded the marketing networks all over the country. The expansion was not possible without the support of technologies regarding cold-storage transportation and longer expiration dates. More critical reason for the expansion is growing demand. Thanks to the technologies, producers could barely meet the explosively grown demand for makgeolli. Last year, when the populari
firm, stocks have to have premium. Without that, people will not buy the stock.
Small firms tend to be less known. Because of lack of information, people can not be sure of buying the stock. Small stocks become under valued than large stocks therefore promising higher return. This is the premium of the smaller firm explaining the reason for the higher return of the small firm. Therefore, it is
The war for talent has started. Firms are all eager to recruit and maintain the best people for their company’s growth. They are finding better ways to manage their core human resources. (중략) From the article of “Microsoft workers are moving to Google” Kim remarks the fact that approximately one hundred engineers of Microsoft changed their job to Google. (중략) By comparing the diffe
largely. Again, external environmental analysis is divided as macro-environmental analysis and competitive environmental analysis. Intense competition in the first-class ice-cream that is sold at the store for own products is getting busy and customers have influenced on it increasingly. So, we need four parts to analyze the macro-environmental analysis based on how ice-cream industry developed.
large retailer)를 공략함.
▬이유
주부들이 가격에 민감하면서도 접근성이 뛰어난 대형소매업체로 몰릴 것이라고 생각.
② Could it position the product in other ways?
[Trap Ease]는 먼저 재활용이 가능하다는 점에서 공공기관에 효과적으로 접근할 수 있을 것이다. 왜냐하면, 공공기관에서는 별도의 청소관리원
/ Why should retailers use AR?/
Advertising campaigns can become stronger
Navigation around warehouse area will be easier
Extra information will improve the shopping experience of the customers
Product catalogs can be visualized
A 3D product view will create a selling opportunity
Customers can be encouraged to buy with AR offers
Customers can be lured inside the stores
/ AR in Tourism /
firm’s growth and success in the 21st century. As Ryanair continues to grow it is expected that the company will acquire other companies (just like Buzz) to expand their market share thus improving its capabilities and competitive advantage.
Strategic Human Resource Management Ryanair, in its commitment to low-cost airfare has sacrificed its processes and services. The human resources of
1. Investigate whether and how the three largest U.S. mass media companies operate in the three largest mass media industries.
《타임》은 미국과 세계 각국에서 일어나고 있는 시사문제에 대해 체계적이고 간결한 정보를 전달하고자 창간되었다. 《타임》은 영국의 런던에서 출판되는 타임 유럽판, 홍콩에 본부를 둔 타임 아시아
which is determined by various institutions and individuals.
1) Definition of the marketing
*Institution of the U.S.
1960 : Marketing is firm’s activity which makes products and services flow from producer to consumer.
1985 : Marketing is the process of performing price setting, promotion, and an idea for having trades which can satisfy objects of individual and organization.
Ⅰ. Current status of Korea's marketing channel
After opening of marketing industry in 1996, a variety of new companies began to emerge in South Korea. The rapid growth of discount stores, TV home shopping and Internet shopping make the marketing industry change rapidly. This phenomenon in the marketing market means that marketing firms stick together to achieve the economies of scale. Accordi